November 10, 2011
This is a short video by Tokyo-based photographer Nahoko Morimoto, which marvelously captures Yoko and my trip to Japan with the OPENharvest team. We spent three jam-packed weeks visiting farms, markets, taking brewery/distillery tours, and eating + drinking our way through Japan–all culminating in a huge event at
Read More →
June 28, 2011
A few months ago Umamimart readers and fans helped us accomplish our fundraising goal and we set forth to make a pilot for our movie-inspired cooking show.
Kitchen Revival, hosted by chef Haley Simonds, is a 30-minute cooking show where every aspect of the show is inspired by a
Read More →
April 26, 2011
Our good friend and talented videographer Joe Stillwater (of Bright Spectrum) joined us on April 5th for our GIFT OF FOOD benefit in San Francisco. We raised over $10,000 that night for Second Harvest Japan, a food bank that has been providing direct support
Read More →
March 28, 2011
My colleague Kristen who produces videos for Japan Society’s Youtube channel, asked me if I knew of any onigiri (rice balls) shops since they wanted to showcase them in an upcoming video. I thought, “How about I teach how to make onigiri in the video?” That’s how
Read More →
January 25, 2011
Check it out! Umamimart’s very own Sarah Nevada (The Big Feed and Old School Eats), an LA-based film producer, has embarked on a new project. Fork Your Consideration is a new kind of cooking show– each 24 minute episode will be based on a
Read More →
January 5, 2011
Meet Paystyle– a dashing, whip-smart, er, smartass from Brooklyn by way of Los Angeles. He’s got dreams. Dreams of someday calling it quits as a lawyer (94 hour work weeks, fuck that!), and pursuing a career as a first-rate mixologist.
Paystyle made this video with Vanessa (his wife and Happy Hour
Read More →
July 11, 2010
Game starts in three hours, and I’m jumping on the Paul the Octopus bandwagon to say GO SPAIN! Let’s be real- them Spanish mussels just taste better. Just sayin’.
PS: Paul is by far the silliest phenomenon of the year.
May 4, 2009
One of the best ad campaigns I have seen in Japan is for Kewpie’s Tarako (Cod Roe) Pasta Sauce. These ads have been running for the past three years and have created a branding craze for Kewpie dolls dressed up as tarako.
Check out these ads bordering on creepy and kawaii (cute).
January 20, 2009
In Japan, to celebrate New Year, we make mochi (rice cake). I have no idea historical or traditional meaning of eating and making mochi over New Year, but I believe there’s some kind of celebratory meaning to it. Today, January 20th, 2009 is the new era for not only this country, but the entire world, and to commemorate this special
Read More →
