What is Umami? Ponder the oyster. A martini. Tom yum. Carne asada. Fleur de sel. All umami. Don't try to define it! Just surrender to the addiction; savor the flavor implosion.

Happy Hour

Cocktail creations, shaken, stirred and remixed by Paystyle.

Paystyle was born in Tehran and grew up in Los Angeles (aka Tehrangeles) before moving to Brooklyn with his wife and co-pilot Vanessa Bahmani who provides the stunning photography of Pay’s cocktail concoctions. His Happy Hour column posts every Wednesday.


March 17, 2010

Happy Hour: Persian Rose

by Paystyle

Persian Rose Dyptich 

Today is St. Patrick’s Day, which along with Cinco de Mayo, make two of the year’s best excuses to get hammered early. Like other revelers, I’m looking forward to a day filled with shots of Irish whiskey and pints of Guinness, and harassing whoever dares
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March 10, 2010

Happy Hour: El Diablo

by Paystyle

El Diablo

This morning I left the house without a coat, beanie, or scarf.  While savoring the fresh air and sunshine I realized Spring had arrived early to the party, and DJ Mother Nature (who’s the one throwing the shindig) was shouting, “Let’s get this party started!”  Well Big
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March 3, 2010

Happy Hour: Metropole

by Paystyle

Metropole Diptych

In the world of mixology, there aren’t many cocktails based on Cognac relative to the other spirits.  I can count less than twenty old recipes off the top of my head, which is really not much, considering a quarter are mere variations of each other, and another
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February 24, 2010

Happy Hour: Out of Office Greeting

by kayoko

Mardi Gras 2010

Sorry folks, Happy Hour has the week off– we could all use a break once in a while, right?

As for the site meltdown last week, I profusely apologize. It was a fucking nightmare! I basically upgraded the site without thinking of the consequences. With one
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February 10, 2010

Happy Hour: The Sazerac

by Paystyle

Sazerac4

So the Saints finally won a Super Bowl, and while many of you surely pounded Hurricanes to celebrate, here in the Eastern Seaboard, the weather conditions don’t quite call out for something so tropical.  In other words, there’s a blizzard happening right outside my door.  Of course when it
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February 3, 2010

Happy Hour: Rusty Nail

by Paystyle

Rusty Nail

We’re back!  If you’ve made it here then you already know that what you’re seeing is the new, faster, stronger, hotter, umami-er, relaunched Umamimart, and that the old UM has been forever cast off into Blogger oblivion (or Bolivian, as Mike Tyson would say).

To the loyal readers who patiently waited
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January 13, 2010

Happy Hour: The Detox

by Paystyle

The Detox

It’s mid-January and by this point many of you are off to the races as far as your resolutions are concerned. You’ve detoxed, cleaned up your diet, and are hitting the gym as frequently as a Playboy bunny who’s about to be cut from the squad.

However
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January 6, 2010

Happy Hour: Still Hungover

by Paystyle

It’s safe to say I haven’t quite got the jump on my New Year’s resolutions yet. In fact I think I need to call in a do-over. You see, in my case New Year’s Eve was only the beginning
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December 29, 2009

Happy Hour: Champagne Cocktails

by Paystyle

Champagne Cocktail

So you say it was a tough year, huh? Well, look at it this way: you’ve almost made it out of this Millenium’s first decade. And what a decade it’s been. I mean, this was the decade that the internet hit puberty and
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December 23, 2009

Happy Hour: Hot Milk Punch

by Paystyle

Hot Milk Punch

Christmas is nearly upon us, and while most folks are building jolly snowmen and merrily singing carols, every year there are those who wake on Christmas morning to the sad realization that they had been placed on the naughty list, with only a few
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