ABOUT

What is Umami? Ponder the oyster. Tom yum. Carne asada. All umami. Don't try to define it! Just surrender to the addiction; savor the flavor implosion.

Polls

Should you tip for take-out?

No: All they had to do was put my food in containers! (70%, 14 Votes)
Yes: At least a dollar or two-- it must be a pain to package all that food. (30%, 6 Votes)

Total Voters: 20

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ABOUT

Umami (ümämi; うまみ) is one of the five basic principles of taste, along with sweet, sour, bitter and salty. Some call it savoriness or roundness but WTF does that mean? Trying to define the term is futile– it’s just the gut instinct you have when something tastes as good as… SEX! Consider it a flavor implosion.

Here at Umamimart, we know what’s good. From Tokyo to San Francisco, NYC to Madrid, we report on our food obsessions from all over the map. Be forewarned that we are at times elusive, just like umami. Irreverent, always.

Oh, and we all have accents. Deal with it.

LA FAMILIA

Kayoko

Kayoko founded Umamimart in 2007. Born in Japan and raised in California, she lived in Italy and NYC before moving into a pink building in Oakland.
Posts by Kayoko
Yoko

After four years in Tokyo, Yoko recently relocated to the Bay Area. She loves dips, dashi and deals. JAPANIFY posts every Thursday.
Posts by Yoko
Paystyle

Paystyle was born in Tehran and grew up in LA before moving to Brooklyn with his wife Vanessa. His column, HAPPY HOUR posts every Wednesday.
Posts by Paystyle
Yamahomo

Yamahomo is based in NYC. He prefers to stay in the kitchen all weekend long rather than going outside. ReCPY posts each Monday.
Posts by Yamahomo
Erin

Erin Gleeson is an NYC-based food photographer, who teaches at the Fashion Institute of Technology. CULINOGRAPHY posts on Mondays.
Posts by Erin
CJ

CJ lives in San Francisco, but can usually be found in Ocean Beach surfing, or feasting on pork and oysters. TAP THIS posts on Fridays biweekly.
Posts by CJ
Sakura

Sakura is Sri Lankan/Japanese, lives in London and blogs about books at chasing bawa. Her column SLIGHTLY PECKISH posts Tuesdays biweekly.
Posts by Sakura
Anders

Anders is based in Copenhagen where he runs his art studio Venom Yum. He refuses to cook unless he has guests.
Posts by Anders
Sarah

Sarah works in film production in sunny Los Angeles. After being away in Europe for five months, she is obsessed with burritos, sushi and Kogi.
Posts by Sarah