I went to Whole Foods the other day to buy “healthy stuff.” When lo and behold, what do I see in the freezer section? Frozen rice krispie treats filled with ICE CREAM!! What?!

But as I get closer, I see that it is not a Kellogg’s rice krispie box, but “QB’s.” A total imitation. But that doesn’t stop me from taking a box off the shelf. It’s advertised as an “All natural crispy treat filled with ice cream.” (Sorry for the quality of the photos).

There are apparently three mascots associated with QB’s – Esquivel (the vanilla treat), Dave (the chocolate treat) and Suzy Cube (apparently the strawberry treat). Seriously, who are the ad wizards?

You get four individually-wrapped treats in the box.

They were good, not great… kind of bland, but I think it’s because I got vanilla. I should’ve gone with the chocolate, just to get a little more flavor.

Check them out the next time you’re in the frozen food section!

*Hamamama and her spoiled-rotten pug Beasley recently moved to D.C. after living in NYC for 11 years. While she’s enjoying her new adventure in the Nation’s Capitol, she greatly misses the awesome cuisine (and delivery service!) the Big Apple has to offer.