umamimart

There’s a Murray’s Cheese right inside the Grand Central Terminal Market, so I took a gander at their yogurt section the other day on my way home from work. This brown cardboard wrapping caught my eye- no logos, just the expiration and yogurt flavor stamped onto it. Love it. 2 cute glass jars are snuggled inside this brown wrapping, and I was thoroughly convinced that, yes, it is totally ok to spend $5.99 on 2 little cups of yogurt. What a sucker- Hideko would kill me.

According to their very minimal website, White Cow Dairy is a, “Traditional, fresh dairy foods made with the milk of a grass and grass-hay herd of homegrown cattle on a 4th generation new york state family farm in East Otto, Cattaraugus County.”

There’s nothing I can’t pronounce in the ingredients, which is pretty rare these days.

The yogurt is delicious. I got the maple, but there’s also orange-lemon and plain. It’s creamy, and subtlely sweet, not tart like maple yogurt can be. Each spoonful is luxurious- like velvet in your mouth.

The expiration date is clear and prominent- muy importante.

One suggestion I do have for White Cow Dairy is that they should collect these little bottles once people are done with them. When I asked the Murray’s guy if they take back the bottles, he was like, “What am I gonna do with them?” Idiot. No, but seriously, people should return these bottles and White Cow should reuse them- it would probably lower costs and really, what are we gonna do with them? In an ideal world, I would bottle my own jams, but… that’s never gonna happen.

They only sell White Cow Dairy yogurt at Murray’s in NYC. I suggest you give it a whirl the next time you are in the neighborhood (preferably on a payday).